Benefit Overview
The Billboard Boost Package pairs the high-impact visibility of a 4-week billboard placement with the targeted reach of a 6-week paid social campaign. This combined approach reinforces brand recognition, expands your audience, and supports lead generation through coordinated out-of-home and online touchpoints. Evolus provides full-service support across creative development, sourcing, placement, and campaign execution.
What is the Billboard Boost Package?
A dual-channel marketing strategy designed to elevate your practice’s presence both in the physical world and online. By combining billboard exposure with a geo-targeted digital campaign, this package strengthens brand consistency, increases community awareness, and drives engagement from consumers exploring aesthetic treatments.
What Does the Paid Media Package Include?
Billboard Component
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4-week billboard placement in a high-traffic local area
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Static or digital format based on market availability
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Professional creative co-branded with your headshot, practice logo, and call-tracking number
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Evolus-managed sourcing, contracting, design, and creative development
Digital Component
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6-week paid social campaign
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Geo-targeted ads to reach consumers in your local area
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Custom co-branded creative tailored to your chosen platform
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Clickable ads driving calls, form fills, and lead generation
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Evolus-led setup, optimization, targeting, and performance management
What is the Impact of the Billboard Boost Package?
Billboard Impact
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High-visibility placement delivers repeated daily impressions
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Builds trust and recognition within your community
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Consumers consciously notice OOH advertising at strong rates:
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71% look at OOH ads while driving
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83% say they’re noticing even more OOH ads recently
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Digital Impact
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Reaches users actively engaging on social
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Strengthens brand recall by following billboard exposure with targeted online messaging
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Supported by strong consumer behavior insights:
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90% of millennials engage on social media daily
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Note: Limited to one co-branded media benefit redemption per semi-annual period
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